Social Media and Communications

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The story in the Daily Mirror recently sounded very scary. People accessing photos of children from social media sites and printing them on mugs. However they were able to do that because of the way the photos had been put on the internet (the point the company behind the story were trying to make).  The photos were downloaded from Flickr, an online photo album site; they were not taken from Facebook.

Social media is widely used and can be a great way to keep in touch with friends and family around the world. With those possibilities does come some risk but careful use of privacy settings and understanding how they work makes a huge difference to who sees your updates and photos, and greatly reduces the potential for anyone to misuse them.

Flickr

When anyone uploads a photo to Flickr there are a choice of options to set out what other people can do with that photo.

Flickr license options

The default setting is ‘all rights reserved’, which means other people can not use your photo in anyway.  You have to actively choose an alternative setting to enable people to download and use your photo.

If you do use Flickr you can also choose who can see the photo: only you, friends, family, or everyone.  The photos that were part of the story that appeared in the Daily Mirror came from Flickr. The people who had uploaded them had also changed their settings to allow others to use them.

Facebook

When you put photos on Facebook you can control who sees them. Each time you write a new post or share photos you can choose the audience it goes to by using the little arrow at the end of the box that says ‘Friends’.

Facebook post options

Facebook has a vast array of privacy settings, they do change from time to time so it is always good practice to go through and check your settings.  If you go to  www.facebook.com/settings you can look through them all and update any you need to. You can change who can see posts you’ve made in the past as well.

More advice and guidance

The NSPCC are running a campaign at the moment called Share Aware.  They have produced useful guides to lots of social media and game sites and advise on privacy settings and controls.

There was a thing on Facebook a while back – ‘7 things you didn’t know about me’, I found out some really interesting things about my friends and enjoyed reading their posts. So here are mine to share with you.

1. My degree is in American Studies which doesn’t really qualify me for anything much! But it enabled me to have the best year of my life, spent in the US, studying at the University of Maryland, and I met my husband James there.

2. I’ve been on TV a few times, once on Blockbusters and on 10 episodes of Countdown, including on Christmas Day 2001! Despite this being 14 years ago, there is a clip of one of the shows on Youtube!

3. I always wanted to work in Local Government, as my Nan and Grandad were councillors in Sandwell. My Nan was Mayoress in 1977 when the Queen visited.
(I didn’t actually understand the difference between councillors and officers until after I got my first job at High Peak Borough Council!)

When I got my job working in Digital Communications at the Environment Agency I couldn’t believe I was lucky enough to combine my love of social media with getting paid for it! That love was tested a little bit during one of the wettest years on record, and regular evening and weekend working. But it was a fantastic opportunity to show the power of social media and it’s impact and effectiveness in emergency situations.

4. I’ve run four half marathons and am doing a Wolf Run in April!

5. I speak some French and surprised myself with how much I remembered when my youngest son got chicken pox while we were on holiday there last summer!

6. Working for myself has been an amazing revelation, the freedom and flexibility are wonderful, I’m lucky to have some great clients. I have more money left over every month (earnings vs childcare) than if I was doing any other job, and I get to do the school run most days.

7. If Wow! Signal Communications were a book it would be dedicated to my late mum, the brightest, strongest, most loving person, who I’ve missed every day for the last two years. But I know somewhere she’s supporting me every step of the way.

A lovely story in this weekend’s Scotsman newspaper, Sir Chris Hoy and his wife Sarra celebrating their baby son coming home from hospital.  It had all the right elements a nice photo, gratitude from both parents for the care received from hospital staff, and thanks to all well wishers.

Interestingly, the story was entirely written from tweets sent by Chris and his wife Sarra, with the photo also coming from Chris’s Twitter account.

Nothing controversial and I’m sure the Hoys were really pleased it was covered and included all the things they wanted to say. It is a nice example of how providing good content on social media can generate a much wider audience for your news. Making it easy for time-poor journalists with pages to fill is a good way to get your news shared.

The Scotsman probably keep a very close eye on Chris Hoy’s Twitter account but you can always name check news outlets or journalists in your tweets to draw attention to a story you’d like covering.

This was essentially a press release split into three tweets.

Don’t forget this can also work the other way and journalists can just as easily take bad news, critical tweets, and controversial comments from accounts of staff or members of the public and do exactly the same thing.

So make sure you are monitoring and engaging in comments about your organisation, tweeting about the good stuff and responding to anything that needs an answer; you could not only reach thousands or even millions of tweeters but newspaper readers too.