I was delighted to be the guest speaker for the Balsall Business Club last week in their new venue, the Jubilee Centre. I spoke about Small Business Saturday and how to make the most of it, for anyone who couldn’t make it, here’s what I covered:
What is Small Business Saturday?
The aim of Small Business Saturday is to highlight the success of small businesses and encourage consumers to shop local, supporting independent businesses in their community. It was started by American Express, covers any business with a turnover of under £10million and is now in its 5th year. This year Small Business Saturday is 2 December.
How can it help you?
- Publicity – Sign up for the free directory so if people are looking for a business like yours, they’ll find you.
- Logos – Download the marketing materials so you can show your support for the day.
- Advice – There’s tons of useful advice and information on the website about all aspects of running your business
How to use Small Business Saturday?
Essentially it is an opportunity to tell your story. Remember, people like to buy from people, so show them who you are. Tell the about why you started your business, how your business is different from your competitors or big names. Show your passion, what do you love about your business, why do you do what you do? This post about our first year as a limited company was really popular.
You can write up your story as a blog on your website just like this, if you haven’t got your own is there someone else who could host it for you? If you have a Facebook Page you can add it as a Note (it could look like this). On LinkedIn? Add it as an article. Share the links on your social media accounts.
Connect and engage with the Small Business Saturday social media accounts, they use Facebook, Twitter and Instagram. Use the hashtag #SmallBizSatUK. Tag their accounts and those of partners, supporters and anyone else you want to notice your story in your social media posts. Help others too; if you share their story it might prompt them to share yours too.
If you write up your story for Small Business Saturday or have other plans let me know, I’d be happy to support you.
Visit the Small Business Saturday website for all the information and downloads you need to make it a success for your business.
To find out more about the Balsall Business Club visit their website.