Bowled over by cricket’s social media approach #youbears

It’s been a while since I last wrote a blog, largely thanks to a very busy summer, a fair proportion of which has been spent in and around the game of cricket.

In many ways it is still a very traditional sport including the (highly impractical for small boys) white clothing, and we’ve had some lovely afternoons eating picnics at picturesque grounds watching my eldest play.

cricket in summer

But it is also a sport that has changed massively in recent years and at every level is embracing the benefits that digital and social media can bring.

As a treat for good school reports I took my two eldest to see a Warwickshire T20 blast, we tweeted them our news, and not only was it retweeted, we had a lovely reply,

a great example of the friendly tone that works so well on social media, and to top it off the photo was shown on the big screen at the ground, which my kids thought was brilliant.  

 

My eldest was thrilled a couple of weeks later when he was invited by his local club to see day 2 of the Ashes test at Edgbaston.  I wasn’t lucky enough to be able to go with him, but thanks to this brilliant audioboo – a useful tool for broadcasting short conversations with star players and young hopefuls alike – I got to hear how much he was enjoying the day long before he arrived home (mine’s the one who likes Stuart Broad because they are both tall!).

 

The final highlight for the boys was being asked to be flag bearers for the Warwickshire T20 quarter final, again at Edbgaston, and slightly nervously the day we were flying back from our holidays in France.   My initial tweet was favourited by Warwickshire player Ateeq Javid and retweeted by the club and their T20 account.  

An interaction that wouldn’t have been possible through any other channel, and made us feel like we were already part of the day despite being sat in an airport in a different country.

Following the game the boys were lucky enough to meet Ian Bell.

Ian Bell

Along with the traditional photos and autographs, we’ve also got a favourite on Twitter from Ian Bell’s account. His is a nice example of a player who doesn’t just use his social media accounts for promotional purposes but uses them like a normal person and interacts with friends, team mates, and fans alike. As a Birmingham City fan there’s bit too much Aston Villa content for my liking this week, but no-one’s perfect!

We’ve had a wonderful summer of cricket, and are very lucky to have some fantastic memories as well as digital records of all that we’ve been up to.

My lovely little cricketers in grandma's home knits

My lovely little cricketers in grandma’s home knits

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