It’s a year since Wow! Signal Communications took the step to become a limited company, and what a first year it has been.
When I took a few minutes to reflect on the past year and the move from freelance social media consultant to company director, it made me realise just how big a change it has been.
Firstly, it’s not just me. A year ago my husband, James, joined Wow! Signal Communications for a day a week to help me manage the extra clients we had taken on and to add his experience as a specialist writer and communications professional. It was a change that helped our work-life balance as well as the business itself, and I’m glad to say that we work together well. We’ve built an office at home, taken on business support and drawn up plans for the future. For two years is was just me, freelancing while juggling being a busy mum to three young boys. We’re now a family business.
We’ve grown our retained client list to 12 and are really excited by the range of businesses we support. James and I are fortunate to be working with some truly dedicated and talented people whether they are specialist agencies, technology companies, professional services or healthcare providers. All of them using our support to connect with their customers and grow through social media. We’ve been proud to have grown organically – through recommendations and testimonials – and a big thanks to those who have supported our business and believed in us.
We’ve taken new directions too. We saw that more and more people valued the one-to-one advice we gave, so we’ve developed a training offering for sole traders and small businesses where they can sit down with me for an hour and get personalised, specific social media advice. And it’s not just business training anymore. Parents must now navigate the world of social media on behalf of their children, and we’re developing courses to help them understand how to do that.
The variety is something I love about my work. This month I was involved in the counter terrorism practice exercise Border Reiver. I work for The Social Simulator, role-playing members of the public and journalists to simulate how social media plays out during an incident. It is fabulous to work with such a talented team on an incredibly important piece of work.
Image credit PA. From BBC news story about Operation Reiver
Increasingly, our clients are widening the range of support from us. This year has seen us take our first steps into the world of branding, and to have our first proposal approved and implemented was a proud day for us.
Our plans for the coming year?
We stay committed to our fantastic clients, while developing our training services. We spend more time on promoting our business and sharing our thoughts. We adapt and grow as the demands of our family life change.
Here’s to another fantastic year!
