Tag Archive for twitter

Who sees your tweets?

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It’s a funny one to get the hang of until someone shows you, but important to remember that if you put an @ at the start of any tweet you are limiting who sees that tweet.

To make it easy to understand we’ll use two accounts @clairet18 and @jamesturner1912 (which just happen to be me and my husband)!.

So this tweet, with Hi at the beginning, will show up in the timelines of everyone who follows me. James will also get a notification to say that I have mentioned him.

 

If I tweet it with the @ at the beginning James will still get a notification but the tweet will only appear in the timelines of people who follow both of our accounts.  

The tweets are also visible to anyone on Twitter whether they follow us or not, if people go and look for them.  The first one would show up if people look at all my tweets.

tweets

To see the second one, they need to look at my tweets and replies.

tweets and replies

So if you are naming another account in your tweet but you do want all of your followers to see something make sure there is a . or something else at the very beginning of your tweet.

Some tweets not appearing to all of your followers can be really useful. For example if you don’t want to bombard people who follow you with conversations you just want to have between one or two people, or you are a company using Twitter for customer service. It means followers of the @londonmidland account will see their updates and information,

but not every tweet they send in response to customer questions, comments and complaints.

If you’re keen to know what the overlap between two accounts is, you can use followerwonk. James and I have an overlap of 46 followers!

Followerwonk

Also remember if you do want to keep your conversation completely private, use Direct Messages – here’s mine explaining to James, that I was about to use his account to create the examples above.  Only he and I had access to that conversation, until I screen capped it, nothing is ever truly private on social media! Happy tweeting!

DM

Blues head to the top of the social media table

Today is Trevor Francis Day #TFday; a celebration of one of Birmingham City’s favourites who became the game’s first million pound player when he was sold to their opponents today, Nottingham Forest.

Trevor Francis courtesy of Birmingham Mail

Trevor Francis courtesy of Birmingham Mail

My love for Blues started early, had my dad had his way, I would have been named Trevina Francesca in honour of the hat trick he scored on the day I was born!
 

Times have moved on a bit since then, Chelsea spent more than £16million on agents fees last year. This season social media is more important than ever for football clubs to engage with their fans.

Birmingham City may not be able to match the all singing all dancing second screen TV match day app of Manchester City. But their understanding of great social media means they have top flight accounts. They get the balance of content, tone, and integration into their overall communications. The figures are impressive 200 000 Facebook likes and 80000 Twitter followers but more importantly they way they use the channels, their interaction with fans, and their approach are key.

So what can we learn from how they do it?

Different channels work better for different things, BCFC’s Facebook page is a place for fans to chat to each other, feedback to the club, share tips on away grounds, and something all fans love reminisce about the good old days! The club does post updates on match days but thanks to Facebook’s newsfeed not appearing in time order, it doesn’t always make sense, by Saturday night it can be that a popular pre-match post will appear above one with the final score on!

Twitter works perfectly for match updates and the club do minute by minute updates so fans around the world can follow the action in real time. The club are very adept at using hashtags, regular ones include #bcfc, #keeprighton (the club’s song), #bcfclive and #bcfcawaydays. They also create them for special events, for example the new manager Gary Rowett #rowettreturns, and with success; #TFday has reached 3/4 million accounts at the time of writing. They use hashtags already popular on Twitter to increase their reach; #throwbackThursday and #FlashbackFriday are perfect for reviving memories of past glories. The club also took part in #bidtoremember.

Many of the players have Twitter accounts, the club retweet their post match thoughts as they tweet them, giving fans a chance to interact directly with their heroes. Several staff at the club have accounts too including the head of retail @wayen_cowen, allowing the club to promote special offers, @BCFCticketlady who provides social media customer service, and until recently @_andywalker_ who has been responsible for much of the club’s social media success. He has now moved on to the FA. These personal touches really help fans to feel involved in their club and connected to what is going on.

Like all football clubs, Birmingham City are lucky to have great content for their youtube channel particularly player interviews and match highlights. They package them really nicely and promote them via Facebook and Twitter.

Steven Knight and Gary Rowett

Steven Knight and Gary Rowett

The club aren’t afraid to use the same content in different places where appropriate. This very popular photo of manager Gary Rowett with Peaky Blinders writer Steve Knight was both tweeted and used in the programme.

Tweets are used to create an article in each programme. The club also do a weekly news story on their website of the top 5 most popular social media posts on each channel.

As I found working at the Environment Agency, when there are issues and they receive a lot of negative press coverage, the reaction on social media is usually less negative and more supportive. Even after an 8-0 drubbing fans bounced back and really rallied round as rumours grew that Gary Rowett was to be the new manager.

Last year Birmingham City came top of the Championship teams in the Sport Social Media Index. If only they could have a few league points for the quality of their social media!

Claire Turner
@clairet18 (aka Trevina Francesca!)

Twitter tips – don’t just save them for a rainy day

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This week’s rain reminded me of one of the days (one of the many, many days) spent in incident mode at the Environment Agency. During one of the wettest years on record, rain didn’t just mean an unpleasant journey to work or being stuck inside; the question ‘what are you doing at the weekend?’ was really a polite way of asking which shift you wanted to be put down for!

The pdf below shows a day in the life of the @envagencymids Twitter account during full-on flooding, with my training notes attached. After several months of weekend shifts, we were desperately trying to maximise the number of people we could call on to help manage our social media accounts. This document formed part of the training.

The day in question, 25 November, saw a peak of 156 flood warnings in place, problems with a new flood defence at Kempsey, and despite being a Sunday was an incredibly busy working day.

My top tips for managing twitter during an incident based on just a little bit of practice are:

Start early with a clear summary of the latest situation – @envagencymids most popular tweets were sent around 6am, they were then widely shared by the twitter accounts of local, regional and national news as well as many individuals.

Create lists of official partner accounts so that anyone managing your accounts can easily see who to retweet and name check – when you look after an account regularly you get to know that @wmerciapolice cover Herefordshire but you don’t want to be trying to find that out in an emergency situation.

Don’t be afraid to publicly ask for retweets from partners, since the riots in 2011, police forces tend to have by far the most followers of public sector organisations in an area, and as long as it’s relevant they will happily share your messages.

Don’t be afraid to repeat key messages, people don’t mind a regular prompt to check their flood risk, and a link to how to prepare. If you manage an account you will be looking at twitter all day, most ‘normal’ people don’t, so will miss a percentage of what you put out. They might be seeing that key message for the first time, even if it’s the third time you’ve mentioned it that day.

Try to reply to all tweets even if it’s just to acknowledge them, people like to know there is a human being behind the account they can interact with, particularly if they are worried about their own home or area.

Sign off at the end of the day (whatever time that may be). @envagencymids had some really nice responses to bed time tweets, lots of thanks and compliments, and also stopped worries about people expecting responses in the middle of the night. @Londonmidland never fail to do this as well.

Now , where’s my umbrella…

A day in the life of @envagencymids

By Claire Turner @clairet18