Who do we trust? Not Facebook itself, that’s for sure. Another round of sharing of this status recently shows how suspicious we are of Facebook’s motives.
It’s interesting that we have such a low opinion of Facebook itself, ready to believe the latest story of how they’re going to make money from us or invade our privacy.
On the other side it also highlights how much we do trust what our friends post on Facebook. One of the main reasons people cut and paste the information is because they trust their friends who first posted it.
As a business or organisation if we can tap into this trust, build a reputation via Facebook, and have our supporters share our information it can have huge benefits.
A couple of weeks ago I needed a plumber as there was a leak under our kitchen sink. To find a plumber I asked the school mums Facebook group I am a member of. On a Thursday evening, within five minutes, I had four people reply, three of them recommending the same plumber. By Friday lunch time he’d assessed the problem, and by Monday lunch time he’d fixed it.
Unfortunately he doesn’t have a Facebook page or website but I did manage to find some contact details in an online directory. I’d love to be able to tell people how fabulous he was and leave him a 5* review but am sadly unable to.
Stacey’s business, Make up by SPR, does have a Facebook page, filled with great recommendations, lovely photos and easily accessible contact details. When a request went into a Solihull Mums and Dads Facebook group for a make up artist, Stacey was recommended by a number of people and they were able to link to her Facebook page, making it really easy for the person to get in touch with her. Stacey was booked, and this is the way a lot of people find her and her business. She is listed by Facebook as being very responsive to messages so potential customers have confidence that she will be in touch with them quickly.
Personal recommendations have always been vital to any business or organisation but today people look to Facebook and other social media channels for those recommendations, a good digital and social media presence can really enhance your reputation and allow customers to quickly and easily show their support for and recommend you and let other people know who they trust.
For more social media news and views you can like my Facebook page.