10 things I learned from Facebook for Business

Facebook occasionally put on events to offer insights into their latest updates and developments, with a few interesting glimpses at what they are planning next. Although partly motivated by their desire to increase their revenue, nonetheless I spent a fascinating morning learning more about the latest News Feed changes and advertising options:

  1. Competition is growing for News Feed placement – at any one time there could be 200 updates in there from friends, family, groups and organisations
  2. Therefore organic reach for business is dropping rapidly and eventually is likely to be zero – Facebook are unapologetic about this, your content has to be brilliant to bump updates from friends and family or you have to pay
  3. If it’s not mobile friendly, don’t bother. 20 million out of the 25 million UK FB users on today view on a mobile, this number is getting bigger all the time
  4. The future of the news feed is ‘sight, sound, and motion’, video is becoming increasingly important
  5. Facebook offers the most sophisticated targeting platform for advertising, with a range of tailored options and the ability to select an audience by demographics, interests, behaviours, and even by device used to view.
  6. Facebook advertising works on an auction system so the cost of reaching a particular audience varies, young males are more expensive during big sporting events
  7. In general new mums are the most expensive people to advertise to because there is a lot of competition to reach them
  8. New features are being added all the time, the latest, Local Awareness advertising, allows you to reach customers within as little as a one mile radius of your business
  9. Messaging for pages is becoming more important as a customer service channel
  10. Instagram advertising is coming in September

If you’d like to know more about how Facebook advertising could help your business please get in touch.

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